Senior Vice President of Payer Relations and Marketing
Natalie Cummins bridges the commercial team with the needs of the payers so that
BioReference can optimize health plan partnerships with diagnostic offerings. Natalie also leads all Marketing efforts to build the product portfolio and branding of BioReference, GeneDx and GenPath.
Natalie brings 27 years of experience in healthcare working with multi-national companies, including Synarc, Quest Diagnostics, Oxford Health Plans and Amerigroup, developing strategic plans focused on market access, marketing and communications programs. Natalie previously served as Senior Vice President, Strategy for Genomind, where she oversaw marketing, US market access, billing operations, international development, business partnerships and new product launch. Natalie earned her B.S in Business Administration of Health Services from Ithaca College. She also holds a M.P.A. with an emphasis on health policy analysis from New York University.