Webcast: How Clinical Labs Are Navigating Health Policies During and After the COVID-19 Crisis
June 24th, 2020 at 2:00 PM ET
Independent clinical laboratories have been on the frontline of the COVID-19 pandemic, providing critical coronavirus testing and other diagnostic tests during the unprecedented public health crisis. The labs have quickly adapted their operations to fit the needs of a strained healthcare system.

The fast-paced regulatory environment, seemingly minute-by-minute changes to payer reimbursement policies, and a sudden uptick in uninsured and financially insecure patients are key challenges clinical labs are dealing with now and will have to deal with long after the crisis is over.

In this webcast, learn how a top clinical laboratory is navigating uncharted waters with the COVID-19 pandemic and how the company plans to maintain a smooth revenue cycle after the crisis is over. The webcast will focus on how to manage claim denials, pivot operations quickly and efficiently, implement patient-friendly billing processes, and track financial performance using data and KPIs, all during a crisis.


Natalie Cummins
Senior Vice President of Payer Relations and Marketing
BioReference Laboratories

Natalie Cummins bridges the commercial team with the needs of the payers so that
BioReference can optimize health plan partnerships with diagnostic offerings. Natalie also leads all Marketing efforts to build the product portfolio and branding of BioReference, GeneDx and GenPath.

Natalie brings 27 years of experience in healthcare working with multi-national companies, including Synarc, Quest Diagnostics, Oxford Health Plans and Amerigroup, developing strategic plans focused on market access, marketing and communications programs. Natalie previously served as Senior Vice President, Strategy for Genomind, where she oversaw marketing, US market access, billing operations, international development, business partnerships and new product launch. Natalie earned her B.S in Business Administration of Health Services from Ithaca College. She also holds a M.P.A. with an emphasis on health policy analysis from New York University.
Robert Rossi, Esq.
Chief Compliance and Privacy Officer
BioReference Laboratories

Robert J. Rossi oversees BioReference compliance programs, and looks forward to continuous acceleration and growth of the laboratory with compliance always at the forefront. Rob is a seasoned laboratory industry veteran who has served in legal and compliance leadership roles throughout his career in both the private and public sectors for the past 27 years. He has served in various capacities, such as General Counsel, Senior Corporate Counsel and Chief Compliance Officer for global and national clinical, pathology and toxicology independent clinical laboratories. Rob also served as Chief Deputy Attorney General, Director of Medicaid Fraud Unit for the Pennsylvania Attorney General’s Office. Rob is a member of the American Bar Association, Pennsylvania Bar Association, Philadelphia Bar Association, Association of Corporate Counsel, Health Care Compliance Association, and American Health Lawyers Association. Rob is a Certified Six Sigma Green Belt. He holds his J.D. from Temple Law School J.D. and B.A. in Criminal Justice from Temple University, and currently serves on the Temple University Alumni Association Board.
About the Sponsor

Change Healthcare is a healthcare technology company that offers software, analytics, network solutions, and technology-enabled services to help create a stronger, more collaborative healthcare system. Our provider solutions help providers increase patient access, ensure clinically appropriate care, and manage claims and payments across the revenue cycle. Visit us at www.changehealthcare.com.
This webcast is approved for up to 1.0 continuing education (CE) hours for use in fulfilling the continuing education requirements of the Certified Professional in Healthcare Information & Management Systems (CPHIMS) and the Certified Associate in Healthcare Information & Management Systems (CAHIMS).
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